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City announces new Director of Economic Development

Jason Moore to be promoted.
Post Date:December 21, 2018
Lewisville City Manager Donna Barron announced this week that Jason Moore will be promoted to Director of Economic Development upon the retirement of current director Nika Reinecke in April 2019.

“I am extremely grateful for the opportunity to be the next director here in Lewisville,” Moore said. “My goal is to continue and build upon Nika’s successes in Old Town and with our large business parks and employment centers by delivering the highest caliber of development in everything we do.”

Moore has worked in North Texas for more than a decade. He came to Lewisville in June as the Economic Development Manager after serving four years as the Assistant City Manager for the City of Richland Hills. In that role, Moore was directly responsible for Economic Development, Parks & Recreation, Engineering, Code Enforcement, Fire, Building Inspections, and Municipal Court.

Prior to working for the City of Richland Hills, Moore spent seven years at the City of North Richland Hills. There he served in various capacities, from Capital Project Manager as a park planner to assisting the City Manager’s office with Development Services.

“Jason understands the vision laid out in our Lewisville 2025 plan and has the development knowledge to know what projects to go after and the project management skills necessary to close the deal,” said City Manager Donna Barron. “During the time he has worked for us, I have been very impressed with his creativity and insights."

Moore was born in California. His father, a real estate developer, moved the family to North Texas during the housing boom of the 1980s. During the summers, Moore would go to work with his father and sit in on meetings with city officials, bankers, consultants, and contractors. He received his Bachelor of Science in Recreation, Parks, and Tourism Sciences from Texas A&M. He received his Master’s Degree in Public Administration from the University of North Texas.

Moore will assume control of a department that has seen much growth and success under Nika Reinecke. She’s served the City of Lewisville for nearly 20 years. She started with Lewisville in 1987 while finishing her master’s degree studies at the University of Texas at Arlington. Reinecke left Lewisville in 1995 and went to Keller as the Director of Community Development, but she returned to Lewisville in 2007.

Through the years, Reinecke has served as Planner, Senior Planner, Director of Economic Development and Planning, and Director of Economic Development and was instrumental in writing the General Development Ordinance and the Lewisville 2010 plan.

“I am just proud to have been a part of the Lewisville community, to see it grow and evolve into a major economic powerhouse yet keeping its small-town charm,” Reinecke said. “I am grateful to have had the opportunity to work with and learn from many dedicated, experienced, and innovative people as co-workers, managers, elected officials, and the private sector professionals.”

Reinecke plans to travel and spend more time with her family. She says she also wants to explore other areas of interest, such as arts and education, helping cities develop strong public/private partnerships, and advocacy for creating healthy, livable spaces. Reinecke was recently selected to serve on the board of Court Appointed Special Advocates (CASA) of Denton County. She says she would like to get more involved with children’s advocacy programs.

As for the future of the Economic Development department here in Lewisville, Reinecke believes the future is bright with Moore at the helm.

“Jason comes to Lewisville at a great time when we have made many strides but need young, energetic, and out-of-the-box thinkers to take us to the next level,” Reinecke said. “He is a great fit for us - positive, enthusiastic, and collaborative.”
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